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The what, why and which of giving to charity If I give money to charity and don't tell anyone about it, does it count? Obviously, but as self-promoting as advertising one's philanthropy might initially appear to be, there is surely something about raising the awareness of others and inspiring them to a) donate themselves, and/or b) spread the word to others. Do I need to film myself pouring water over myself in order to give money to charity and inspire others? No, but the damn thing's worked hasn't it? The campaign has raised millions (in whichever currency one cares to name) and made internet video stars of many. It's one (somewhat easy) thing to criticise the stupidity (and it IS stupid, Sir Patrick Stewart aside) and seemingly self-serving nature of the enterprise, but entirely another (and, I suspect crucially, much more difficult) to suggest what we should be doing instead. It must be better to have some "fun" and donate the cost of a couple of b...